16 Dec 2012
Are you "Brandwashed"? (by Martin Lindstrom)
If yes, then you NEED to read "Brandwashed" by Martin Lindstrom. For anyone not living in the Amazon jungle or rural North Korea, this will be an eyeopener. For those of us regularly trawling shops for things we don't need, this is a jolt, an awakening.
Lindstrom is a brading guru, has been on the Time magazine Influential 100 list and has worked with a number of the world's biggest, most influential companies on their branding strategy. This is a man who knows what he's talking about. And who will scare the living daylights out of you if you think that you're in charge of what you buy.
Did you know that you can target unborn children through music? For example by playing it in shopping malls thereby instilling a sense of familiarity that will mean they are attracted to going to the mall even as toddlers.
Did you know that you can actually be addicted to lip balm?
Did you know that a royal baby is one of the best PR stunts that a royal family can pull and that it often has a great impact on the popularity of the monarchy?
Did you know that the best way to market a product, the strongest, most impactful way is through referrals and recommendations? So next time you buy something your next-door-neighbour recommended, you might want to ask yourself if they have been employed to recommend it...
Do you want to know more? Well then you'll have to get yourself down to your local bookshop and get "Brandwashed" by Martin Lindstrom - it will give you a whole new take on branding and consumerism...