What is it about vamps?

Saturday night I went out for dinner with a girlfriend and after having discussed the big questions in life (i.e. why are men so different from women and what are we going to do when we grow up), we went for drinks at a popular bar. While we were sipping a happy mix of passion fruit, vodka and somthing else delicious, we ran into a friend of mine and his friends.




Somehow - as one drink turned into two turned into three - we stumbled into a conversation about... vampire fiction. For us YA lovers here in blogoland that is not so special - I mean we have all taken part in Edward vs. Jacob/Peeta vs. Gale discussions at some point - but for professional men in their mid-thirties with good careers to be discussing the merits of Eric Northman vs. Bill Compton... It was so surreal!

Apparently even men like these are susceptible to the charms of the True Blood series and yes, they had actually seen the Twilight movies though they were not keen on admitting it. However, they were not afraid of admitting their love of True Bloood and miss southern belle Sookie Stackhouse.

I saw that Harvard (yes the Harvard University) was offering an online course in vampire fiction - it is a genre that has suddenly been revived and also changed quite a bit. In the classic vampire fiction - Bram Stoker's Dracula and Anne Rice's vampire world - the vamps are definitely not the good guys. Even in Buffy, the vampires are pretty awful.

Then True Blood, Twilight and House of Night comes along and now the vampire seem to be plauged by a lot of conscience and only feed from willing humans - or even go vegetarian. Quite a change. However, it seems to have made vampire fiction much more palatable that they vamps have become tamed, de-fanged, bloodless.
So people, I ask you: what is it about vampires that is so fascinating? Why do you read vampire fiction?